Ahead of his presentation at PSFK's Future of Retail 2019 Conference next month, founder of hello oral care company, Craig Dubitsky, shares his insight on creating natural, cruelty-free daily-use products that are in synch with what consumers want—friendly, transparent and ethical
PSFK Retail Conference Preview: How A Natural, Cruelty-Free Oral Care Brand Is Disrupting The Industry With A Single Word: Hello
↧
↧
Interview: How High-Tech Glasses Brand North Builds Futuristic Retail Experiences For Optimal Fits
The Canadian technology brand is creating a new way to experience smart glasses, with high-touch retail locations in Brooklyn and Toronto that enable personalized fit and function
↧
How Platforms Like Yahoo Use Video Content To Enable Influencer-Driven Commerce
Shoppable content is getting a boost from influencers and celebrities promoting products and services via interactive platforms
↧
PSFK Looks At China, The World’s Retail Laboratory
PSFK's latest debrief spotlights China’s leading retail and CX innovators, outlining how the future of global retail is happening in China today
↧
DTC & The Future Of Retail: A Look At PSFK’s 2019 Conference Speakers
New York Retail Innovation Week's cornerstone event will include senior speakers from Eileen Fisher, Bonobos, Pinterest and more
↧
↧
Interview: How Genesis Uses Instagram To Reach The Next Generation Of Luxury Consumers
The luxury division of South Korean auto manufacturer Hyundai motor group is taking a direct new approach to reaching millennial car buyers, fostering engagement on social media as automotive consumers increasingly look to digital discovery
↧
How Brands Like Influenster And Taobao Are Educating Consumers With Video Content
Shoppable online video provides engaging and easy-to-consume means to educate consumers about products and services, as well as connects them with industry experts via social media
↧
[New report] Incorporating Flavor Into The Brand Experience Ecosystem
The following research provides an overview of innovative ways retailers are incorporating flavor into their brand engagements, product and service offerings to create meaningful experiences
with audiences and fans.
The paper includes examples of how brands are employing flavor to tell immersive brand stories, encourage people to try samples, enhance wellness and drive sales.
Published December 2018 #brand-engagement #daily-harvest #digital-sampling #dove #flavor #food #papers #premium #sample #wellness
↧
NYRIW Preview: How Roam Fitness Meets Travelers At The Juncture Of Wellness And Convenience
Ahead of an NYRIW panel on New Destinations for Airport Retail, PSFK spoke to ROAM Fitness founder and CMO Cynthia Sandall to learn about how the brand is meeting consumers at the junction of their interest in wellness and their on-the-go lifestyles, enabling fitness maintenance at convenience
↧
↧
Watch: The China Debrief Webinar Video
In the latest webinar, PSFK Senior Strategist Penn Whaling and Strategist Conner Dial guide viewers through the 80+ page China Debrief, which shows how Alibaba, JD and Tencent are innovating along the purchase path
↧
How Brands Like Tommy Hilfiger Are Driving Sales With Interactive Digital Drops
Brands are driving engagement with retail drops via mobile app to give social media-savvy customers exclusive access to new products
↧
Interview: How High-Tech Glasses Brand North Builds Futuristic Retail Experiences For Optimal Fits
The Canadian technology brand is creating a new way to experience smart glasses, with high-touch retail locations in Brooklyn and Toronto that enable personalized fit and function
↧
NYRIW Preview: YourStudio Co-Founder On Enabling Next-Gen, Post-Instagram Experiential Retail
Before speaking at an NYRIW retail design panel on Tuesday, January 15, Howard Sullivan, creative director and co-founder of the award-winning YourStudio, explains how his agency designs in-store retail experiences for retailers like Topshop, Pret A Manger, Birchbox and more that captivate, inspire and engage in an age of social media saturation and digital overload
↧
↧
Interview: How Shipsi Helps Retailers Of All Sizes Compete With Quick Holiday Shipping
Shipsi founder, Chelsie Lee tells PSFK how she helps small businesses and independent retailers offer agile shipping solutions and excellent customer service for holiday shoppers amid rising consumer demand for efficient, seamless experiences
↧
How Brands Like Walgreens And Volvo Are Creating Value Ecosystems For Consumers
Offering additional assistance and communication post purchase adds extra value and fosters relationships between consumer and brand
↧
NYRIW Preview: How A Global Vodka Brand Goes DTC With Hyper-Local Distilleries
To be explored in a site visit to its micro-distillery Our/New York during New York Retail Innovation Week, Pernod Ricard is fostering direct connections with local consumers by creating distilleries unique to their locations, sourcing local ingredients and embodying the spirit of the city to compete in a market burgeoning with DTC brands
↧
How Brands Like Dove Are Creating Immersive Flavor Experiences
Retailers like Target, Taste of Home and more are attracting new customers using trendy brand collaborations, immersive experiences and edible activations
↧
↧
[New report] Chicago Retail Guide 2018
Chicago has always been a shopping city, growing from a fur-trading outpost in the 19th century to a major center for mail-order retail in the 20th century. Today, the city remains an important retail hub for a new generation of brands. PSFK’s Chicago Retail Guide highlights some of the key players who are establishing innovative brick-and-mortar concepts and creating memorable experiences for consumers.
Published December 2018 #amazon-go #b8ta #birchbox #brick-and-mortar #chicago #city-guides #mcdonalds #member-research #retail #sephora #simon #snapshots #walgreens #warby-parker
↧
PSFK Retail Conference Preview: How Eileen Fisher Enables Conscious Retailing
Ahead of presenting at PSFK's Future of Retail 2019 Conference next month, Eileen Fisher's Vice President, Amy Hall, shares how the brand manages to balance profitability with sustainability, and drive engagement by providing solutions to consumer demand for ethical, transparent retail
↧
Op-Ed: How Will The 2018 Farm Bill Affect The Beauty World?
Cannabis researcher Colleen Quinn on the impact of the 2018 Farm Bill in the U.S., which loosens restrictions on hemp usage, on the skincare, wellness and beauty industries, and why securing sustainable, authentic supply chain will become brands' top priority
↧
More Pages to Explore .....