The founder of the cult direct-to-consumer brand tells PSFK how she builds credibility and trust with consumers by offering a product previously unavailable among women's supplements, focusing on quality and transparency of ingredients reflected in the clear pills themselves
Interview: How Ritual’s Kat Schneider Brings Transparency To The Women’s Multivitamin
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How Retailers Like Walmart And Macy’s Enable Immersive Holiday Gift Search
Clickable content and a customized user experience are among the top services online retailers are offering this holiday season
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Interview: Fitness Expert On The Evolution Of The Boutique Gym Experience
Bryan O'Rourke, a fitness industry veteran and president of the Fitness Industry Technology Council, gives PSFK his inside insight on the explosion of boutique fitness, the technology and diversifying consumer behavior driving it, and how it will continue to transform in the future
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How Retailers Like Amazon Are Optimizing DTC Service With In-Step Fulfillment
Leading retailers like Sweetgreen and Waitrose are enabling on-demand delivery by incorporating innovative options into their services, from offering couriers to personally deliver customers' items to placing packages directly in shoppers' car trunks
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[New report] Holiday 2018 Retail & Brand Experience Strategies
From Black Friday and Cyber Monday shopping to end-of-year promotions, the holiday season is an exciting and revelatory time for retailers and brands to gain valuable insight into their audience’s consumption habits, exploring how customers plan ahead to shop or choose to spend on in-the-moment purchases. Even more so, the holidays are a time of heightened emotion, making it an ideal opportunity for brands to forge a lasting connection with consumers.
The Holiday 2018 Retail & Brand Experience Strategies research paper gives an overview of how brands are engaging holiday shoppers, both in-store and online. This document also provides best-in-class examples of innovative techniques brands are using to create immersive activations, installations and elevated shopping experiences, enabling seamless discovery and expert service and support.
Published December 2018 #brand-experience #holiday #retail #store-experience #store-experience-design
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NYRIW Preview: How High-End Bicycle Rental Roula Serves The Traveling Cyclist
Ahead of Roula's site tour during New York Retail Innovation Week, CEO Mark Voysey explains how he built a premium bicycle brand around consumer demand for on-the-go fitness, helping provide ultimate efficiency for the traveling cyclist
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How Brands Like IKEA And Wayfair Are Offering Hands-On Holiday Shopping Assistance
Retailers are marrying limited-time access to tangible products in physical retail spaces with one-on-one expert advisory sessions this holiday shopping season
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Interview, Part Two: Inscape’s Meditation App Developer On Designing A UX For Busy Consumers
App developer Jared Cocken tells PSFK how Inscape uses sophisticated data technology to build a better mindfulness experience and help users form a meditation habit.
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Interview: How The UPS Store Is Reinventing The Shipping Experience
Catering to a growing number of 'micro small-business' customers and millennials, the company aims to turn shipping into a memorable retail experience, and bring the shipping store into the 21st century
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PSFK Retail Conference Preview: Ro’s CEO On Democratizing Healthcare Through Telemedicine
Presenting at PSFK's Future of Retail 2019 Conference, Ro is a mission-driven healthcare technology company that works with doctors, pharmacists and engineers to provide accessible, affordable, personalized treatment all on its telemedicine platform
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How Retailers Like Macy’s And Saks Are Using Data To Generate Guided Gift Recs
Aiming to take the stress out of holiday shopping, brands are delivering custom product recommendations both in-store and online
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Retail Innovation Week Preview: Previous eBay Exec On How Stores Can Elevate The CX With Beautiful And Intuitive Digital Integrations
Ahead of speaking at PSFK's Future of Retail Conference on January 16, CEO Healey Cypher explains how technological solutions provider ZIVELO focuses on enabling seamless design-led digital integrations for brick-and-mortar retailers, removing friction from the customer experience to foster efficient and enjoyable shopping
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How One Brand Strategist Combines Research And Creative Intuition For Effective Brand Storytelling
For SVA Masters In Branding grad Jenna Halbert, building brand strategies at Reddit is a natural extension of her background in marketing and design
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How Retailers Like Petco And Walmart Are Hosting Service-Oriented Activations
Retailers are providing customers with additional assistance like holiday helpers and personalized gift guides this holiday season for a more efficient and supportive shopping experience
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Interview: Casaza’s President On Building A New Kind Of Home And Design Inspiration Platform (With Help From HGTV’s Property Brothers)
This platform challenges competitors such as Pinterest and Wayfair by connecting customers with the opportunity to purchase products from design adds and offering concepts developed by industry experts
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[New report] Evolving Membership Ecosystems Through Paid Loyalty
Content has been devalued because consumers expect all online content to be free; therefore, publishers are struggling to generate revenue. In order to adapt to a new media landscape, they are attempting to reinvent their subscription models, enticing readers with value-added content and services. Consumers are looking to media and publishing platforms to provide their expertise
and exclusive access to premium content and services that complement free offerings and offer additional value. To meet this demand, media and publishing platforms are innovating in the
loyalty and services space and providing customers with elevated paid membership experiences.
The following paid loyalty report provides a look at new ways that publishers are offering their readers exclusive access to original content, partner services, community platforms and beyond, to enhance the product or brand experience and create recurring revenue and engagement
opportunities.
Published December 2018 #community-2 #community-platforms #loyalty #loyalty-membership #media-2 #membership #membership-ecosystems #paid-loyalty #papers #premium #publishing #publishing-platforms
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How Retailers Like Amazon Are Using Curation To Recommend Gifts
Once online-only retailers are using a mix of physical and digital retail strategies to merchandise an assortment of products for the holiday season, helping guide customers toward the most relevant options
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How Brands Like Casper And L’Occitane Enable Shopping Therapy For The Holiday Season
From offering nap sessions to foodie treats and wellness gift guides, top retailers are catering to consumers' undying health and wellbeing obsessions during a season of winter blues and holiday madness
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Interview: Taco Bell Offers Fans Meme Culture-Inspired Holiday Merchandise Via Amazon
This holiday season, fans of tex-mex chain Taco Bell will be able to purchase branded gift wrap exclusively on Amazon Canada, part of the restaurant's efforts to maintain its reputation for fun and out-of-the-box activations
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[New report] The China Debrief
In recent years, China has become a laboratory of retail innovation, implementing changes quickly and on a large scale. Brands and retailers in China are not just blurring the line between online and offline retail but obliterating it with a dynamic, hybrid vision of retail that implements the best aspects of both, supported by a highly sophisticated logistics infrastructure that makes the shopping experience truly seamless. At the heart of these changes is the goal of putting consumer needs at the center.
PSFK’s The China Debrief examines three major players — Alibaba, JD and Tencent — highlighting their key innovations along the purchase path, in order to provide insight into the near-term future for CX innovations across the globe and outline the immense opportunities for brands and retailers to transform the retail ecosystem. The report is part of a series of reports focusing on retail innovation and customer experience to inspire the members of our business intelligence services.
Published December 2018 #alibaba #asia #china #debrief #jd #member-research #offline-retai #purchase-path #retail #tencent
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More Pages to Explore .....
